SEAC Singapore
Branding and Marketing
conference & AWARDS

June 2020 / The Westin Hotel, Singapore

WINNERS DECEMBER 2019

Customer Engagement Is Everything In Business

Customer engagement is the direct route to every important business objective. It’s the pathway to everything good that a business could want:
· Customer loyalty
· Customer purchases
· Customer-based profits
· Customer ambassadorship for your brand
When you engage your customers, you draw them closer to your brand, your business, your organization. And that’s when the magic starts to happen.
When executed well, a strong customer engagement strategy will foster brand growth and loyalty. How to reach there? Join us for the SEAC Customer Engagement forum and Awards scheduled for December 2019, Singapore in association with ACEF.

Benefits of Attending the event:

This distinguished event is where the region’s top companies and brand marketers redefine how to build and sustain great brands amidst rapid cultural and technological change.
The Event will give you access to an exclusive audience of senior marketing and advertising professionals.

Benefits of SEAC Customer Engagement Awards:

✧ Generate Brand Recognition
✧ Generate Sales Growth
✧ Boost Employee Moral
✧ Obtain Third Party Endorsements

Advisory Members

Speakers

Speaker 1

Invited

Speaker 1

Invited

Speaker 1

Invited



Speaker 1

Invited

Speaker 1

Invited

Speaker 1

Invited

Award Categories

  • Each Entry will Have 1 Main Category and 1 Sub Category
    (You Can submit multiple Entries For Each Campaign which best describes the Campaign/Creativity/Activity)

    Main-Categories

    Digital Marketing Online Media
    Mobile Marketing Non Traditional Media
    Radio Data Driven Marketing
    Newspaper Email Marketing
    Television Customer Service
    Out Of Home Media Experiential Marketing
    Sponsorship and Event
    (Sports, Cultural, Entertainment, etc.)
    BTL Activities
    Retail Touch Points & Merchandising PR


    Sub-Categories

    Excellence in Innovation

    Creativity at its Best

    Most Effective Campaign

    Best Use of Technology

    Successful Use of CSR Activity


    Most Admired Activity for Customer Engagement


    Criteria/Details for Entry Submission

    • Highlight any unique campaigns that resulted in improved customer engagement. (January 2019 onwards).
    This will also include campaigns started before the time frame but has to be ongoing in the given financial year.
    • Max 500 Words Write up (Covering Note to Justify Your Entry Which Should Include. (Not Compulsory to be in the same pointers).
    1) Concept
    2) Media Strategy
    3) Plan
    4) Target Audience
    5) Execution
    6) Results
    to be uploaded on google drive along with relevant supportive.
    • Highlight new technology implementations/processes that improved customer engagement (if applicable).


    Guideline

    • Name of the Agency/Client: This will come on winners trophy
    • Upload the Write-up (Google Drive): Max 500 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
    • Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
    • Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
    • Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories


  • Best Brand loyalty Marketing Campaign Most Admired B2C Marketing
    Excellence in Brand Awareness Integrated Marketing Communications
    Excellence in Brand Strategy Excellence in Corporate Reputation
    Excellence in Brand Management Excellence in Customer Experience
    Most Admired Branded Content Excellence in Digital Transformation
    Most Admired Brand Activation Campaign Best Use of Video Content
    Most admired campaign for Brand Revitalization Best Use of Data & Research
    Most Admired Brand Marketing Across Asia Excellence in Consumer Insights/Market Research
    Most admired Not for Profit Marketing Campaign Excellence in Customer Service Strategy
    Marketing Performance Measurement Excellence in Content Marketing/Native Advertising
    Excellence in Partner Marketing Excellence in Direct Marketing
    Excellence in Launch Marketing Excellence in Media Strategy
    Excellence in Shopper Marketing Excellence in Viral Marketing
    Most Admired B2B Marketing

    Criteria/Details for Entry Submission

    • Write up for Each entry must include information under the following headings:
    1) Objective
    2) Idea/solutions/innovation
    3) Execution
    4) Results
    5) Why you think you should win
    • Write-up of 500 words to upload on google drive in PPT, PDF or Word Doc and share the link in the Entry detail Sheet in public sharing mode.
    • Relevant Supportives in Entry Detail Sheet (Images, Presentations, etc) to be uploaded on Google Drive (The link should be in public sharing mode)
    • You Tube Link (videos if any) in the Entry details sheet


    Guideline

    • Name of the Agency/Client: This will come on winners trophy
    • Upload the Write-up (Google Drive): Max 500 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
    • Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
    • Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
    • Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

  • Most Admired Advertising Agency of the Year Most Admired Newspaper for Customer Engagement
    Most Admired Media Agency of the Year Most Admired Television Channel for Customer Engagement
    Most Admired Digital Marketing Agency for Customer Engagement Most Admired OOH Media Agency for Customer Engagement
    Most Admired Mobile Marketing Agency for Customer Engagement Most Admired Marketing Agencies Each from Emerging Countries
    Most Admired Radio Station for Customer Engagement Most Admired Marketing Agency for (Mention the Sector)
    Most Admired BTL Agency for Customer Engagement Agency Network of the Year NEW


    Criteria/Details for Entry Submission

    • Write up of not more than 2000 words
    1) Concept
    2) Implementation of Innovative Ideas
    3) Key Achievements
    4) Awards received (if any)
    • Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

    Guideline

    • Name of the Agency/Client: This will come on winners trophy
    • Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
    • Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
    • Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
    • Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

  • Marketer of the Year (Brand/Client) Radio Jockey of the Year
    Digital Marketing Professional of the Year Outdoor Media Professional of the Year
    Mobile Marketing Professional of the Year Social Media Professional of the Year
    Radio Advertising Professional of the Year Young Marketing Professional of the Year (Below 35 Years)


    Criteria/Details for Entry Submission

    • Write up of not more than 2000 words
    1) Concept
    2) Implementation of Innovative Ideas
    3) Key Achievements
    4) Awards received (if any)
    • Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

    Guideline

    • Name of the Agency/Client: This will come on winners trophy
    • Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
    • Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
    • Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
    • Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

  • Most Admired Asian Brands of the Year Most Admired Marketing Innovation of the Year
    Most Admired Marketing Campaign of the Year Most Admired AdTech Platform of the Year


    Criteria/Details for Entry Submission

    • Write up of not more than 2000 words
    1) Concept
    2) Implementation of Innovative Ideas
    3) Key Achievements
    4) Awards received (if any)
    • Campaigns/Activities executed from January 2019 onwards can be submitted as supportives (to be uploaded on google drive , links of videos (from youtube) if any.

    Guideline

    • Name of the Agency/Client: This will come on winners trophy
    • Upload the Write-up (Google Drive): Max 2000 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
    • Upload the supportives (Google Drive): (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
    • Upload the Video on Youtube: Copy the link in Entry Details Sheet (Max 2)
    • Upload Audio file on Sound Cloud : Copy the link Max 2 (if any)…compulsory for radio award categories

  • AI for visual Commerce Most Admired Brand with AI technology
    AI Application of the Year Most Admired Achievement in AI


    (What you should include in your write up or supportive – These are only suggestions and not compulsory)

    • Strategy : What was your Strategy
    • Innovation : Unique Methods of problem solving not yet explored in the market./ How have you brought change to your Business or Community through Innovation
    • Creativity : Showcase some original creative ideas that you have created.
    • Objectives : what objectives did you set out to achieve.
    • Thinking : Explain how you have used technology or digital tools to develop an New Business, Positively Impact a Community or Solve a Major Workplace Problem.
    • Achievements : How are your achievements Significant for AI Industry.
    • Relevance : Current challenges within the sector that may be addressed.
    • Practicality : Ease of implementation, scalability & compatibility.
    • Impact : The potential gains (economic efficiency, cost saving & productivity).
    • Results : Outcomes decide the success of any Endeavour. Factors such as: revenue generation, capital market share, increased brand awareness, and increased client acquisition or retention.
    • Future Planning : Your plans and strategy for the future. Scalability, Future Objectives, Upcoming Trials, Planning, Strategy and Forecasting.
    • Why you should Win : why you are the Best/ How do your professional values Distinguish you from the rest.

    Who can apply?
    Corporates (Brand Owners/Marketing team, CXO desk, Consultants, Agencies) can directly apply for any of the above categories.

Apply Now

Awards Participation

  • Entry Fees (Each Nomination)
  • Updating Updating Updating
    Updating Updating Updating


Delegates Participation

  • Delegate Fees
  • Updating Updating
    Updating Updating



Sponsors

Event Schedule

Will Be Updated

Event Venue

Event venue location info and gallery

The Westin, SINGAPORE
JUNE, 2020

Videos

Here are some Past Event Videos

Brand Storytelling: Turn Customers into Fans

GRAHAM D BROWN | Founder & CEO - Pikkal & Co @ 1st Edition of SEAC Customer Engagement Forum & Awards

#SEACSingapore

GLIMPSES of 1st Edition SEAC Singapore Customer Engagement Forum & Awards | 2019

Nandana Wikramage “The Practical Coach”

Chief Guest
1st Edition of SEAC Customer Engagement Forum & Awards

F.A.Q

  • Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Srilanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Srilanka.

  • Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. How to reach there? Join us .

  • This distinguished event is where the region’s top companies and brand marketers redefine how to build and sustain great brands amidst rapid cultural and technological change. The Event will give you access to an exclusive audience of senior marketing and advertising professionals.

  • ✧ Generate Brand Recognition
    ✧ Generate Sales Growth
    ✧ Boost Employee Moral
    ✧ Obtain Third Party Endorsements

  • Your entry fees covers your delegate pass depending on the number of entries you are submitting.

  • Yes, you can place the order after the event and it will be delivered at a cost within 2 weeks of your order.

Newsletter

For Next Event Updates REGISTER now!

Contact Us

Recommend
Jury / Advisory Member

jineth@acefsingapore.com
+65 81464667

To associate as Sponsor /
Media Partner / Barter Deal

tarun@globalcustomerengagement.com
+91 9029991254

Your message has been sent. Thank you!